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Bachelor’s Degree
Marketing Management

How to Earn a Degree (Degree Type: Bachelor - Marketing Management

  • Complete 145 credits in total to earn a Bachelor of Business Administration

Financial Information and Semester Timeline

  • Please refer to the Admissions Office for financial information on the following:

    • Entrance Registration
    • Transfer fees
    • Credit hours charge
    • ID Card
    • ICT Resources Fee
    • Catalogue
    • Registration fee per semester
    • e-Library
    • T-Shirt

Marketing Management Program Overview

The National Commission on Higher Education accredited Starz as a tertiary level institution and licensed to offer Undergraduate programs in Liberia. The College currently offers several specialized ICT and engineering studies, including; a Bachelor of Information Technology with an emphasis in Networks & System Administration or Database Administration, Bachelor of Engineering with an emphasis in Telecommunications, a Bachelor of Science degree with an emphasis in Management Information Systems, Bachelor of Communication with an emphasis in Broadcast & Media Studies, Bachelor degree in other business and arts disciplines such as Procurement & Logistics Management, Banking & Finance, Business Administration, Project Management, and Marketing Management. These disciplines comprise of a full eight academic semesters.

About Bachelors Degree in Business Administration

The degree in Marketing Management is a four-year full-time study that provides students with relevant skills in local and international marketing, branding as well as skills needed to elevate any business. The study also covers computer knowledge, communication, interpersonal, managerial and productivity skills. 

Eligibility Criteria

In order to be eligible for enrollment at the Starz University :
  • Candidate must be at least a high school graduate or above
  • Candidate must hold a valid WAEC certificate or result
  • Candidate must have interest in IT
  • College will authenticate the accuracy of the data given
  • Candidate must register and successfully complete Starz Entrance and Placement exam
  • Candidate must be enrolled or has graduated from an institute of higher learning to obtain a direct transfer into the program. (No Entrance and Placement Exam needed)

Contact Info

For Admission Office

Admission Office, Starz University
Airfield Sinkor, Montserrado Co. 

+231 886-248-210

Mon – Fri 9:00A.M. – 5:00P.M.

Requirements For Incoming, Current and Past Students

Application & Transfer Procedures

Freshman students
Current university students and graduates
  • Register for entrance and placement examination and pick up an Application package
  • Fill application form and submit with the following requirements:
  • One passport size picture
  • Package application in manila and hanging folders and submit before exam date
  • After exam’s result is released, candidates are required to submit the following documents: High School Diploma, Transcript, WAEC certificate, two letters of recommendation, Auto-biography (hand written), and Health Certificate from a hospital

Please submit the following items and documents to be considered for enrollment:

  • Provide original transcript from current university or university attended
  • One passport size picture
  • Submit all documents in a long manila and hanging folders
  • Two letters of recommendation. One from the high school, college or vocational training institution you last attended and the other from a guardian or relation.
  • Short essay: Maximum words count: 350-500 words auto-biography
  • Return application portfolio to: Admissions Office, Starz Campus, Airfield Sinkor, (Opposite Shark’s Business Center), P.O.Box 1040, Monrovia, Liberia
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Course Study Guide for program

  • Year 1 - First Semester
  • Year 1 - Second Semester
  • Year 2 - First Semester
  • Year 2 - Second Semester
  • Year 3 - First Semester
  • Year 3 - Second Semester
  • Year 4 - First Semester
  • Year 4 - Second Semester
First Semester

Year 1

Course No. Course Title Credit Hours
ENGL 101 Freshman English I 3
MATH 107 Pre-Calculus I 4
Acct – 101 Introduction to Accounting 3
FREN 101 French Grammar I 3
PHYS 101 Applied Physics I 3
INFO 101 Computer Introduction 3
FO 100 Freshman Orientation 1
Total Credits 20
Semester 2

Year 1

Course No. Course Title Credit Hours
ENGL-102 Freshman English II 3
MATH 108 Math for Decision-Making 4
ACCT 102 Introduction to Accounting II 3
FREN 102 French Grammar II 3
PHYS 102 Applied Physics II 3
GEOG 101 Fundamentals of PhysicalGeographyy 3
Total Credits 19
Semester 1

Year 2

Course No. Course Title Credit Hours
ENGL 201 Sophomore English I 3
MATH 203 Calculus for Business Students 4
MANG 201 Principal of Management I 3
ECON 201 Principal of Economics I 3
ACCT 201 Principal of Accounting I 3
MKGT -201 Principle of Marketing I 3
Total Credits 19
Semester 2

Year 2

Course No. Course Title Credit Hours
ENGL 202 Sophomore English II 3
BEN 202 Ethics/Morals & Customer Relations 3
MANG 202 Principal of Management II 3
ECON 202 Principal of Economics II 3
ACCT 202 Principal of Account II 3
MKGT-202 Principle of Marketing II 3
Total Credits 18
Semester 1

Year 3

Course No. Course Title Credit Hours
MKGT -341 Managerial Accounting 3
MKGT- 360 Marketing Management 3
MKGT -362 Quality Management 3
MKGT -363 Marketing Behavior 3
MKGT -364 Advertising Management 3
ECON-341 Business & Economics Statistics-I 3
Total Credits 21
Semester 2

Year 3

Course No. Course Title Credit Hours
MKGT-342 Strategic Inventory Management-I 3
MKGT-357 Business Law-1 3
MKGT-366 Relationship Marketing 3
MKGT-369 Integrated Marketing 3
MKGT-365 Marketing Negotiation 3
ECON-342 Business & Economics Statistics-II 3
Total Credits 21
Semester 1

Year 4

Course No. Course Title Credit Hours
MKGT- 401 Retails Management 3
MGMT-402 Persuasive Strategies 3
MKGT -403 Public Relations & Professional Strategy in Marketing 3
MKGT -405 Complimentary Issues In Marketing 3
MKGT -491 Marketing Research Paper 3
Total Credits 21
Semester 2

Year 4

Course No. Course Title Credit Hours
MKGT -402 International Marketing 3
MKGT -404 Media & Crisis Communication 3
MKGT -411 E-Commerce 3
MKGT -492 Research Methodology/Thesis 3
Total Credits 18

Things To Know First

After admissions approval, all registered students should check at Starz information/front desk for available schedules for selection.

When To Apply?

  Application Deadline Results
First Entrance Exams November 1 December 15
Second Entrance Exams January 1 February 15
Third Entrance Exams January 1 April 1

Where to submit necessary documents?

Documents can be submitted to the below address :

Records & Admission Office,
Starz University, Opposite Sharks
Airfield, Sinkor, Montserrado Co.